The main goal of this campaign was to make Oakberry's brand communication uniform across all the 4 continents they are present in. Millions of Better Choices refers not only to the millions of possibilities to make your Oak bowl, but also the countless choices we make every day. We believe that a life of good choices is a better life.
The visual concept was created from Oakberry's own product. The unmistakable Oakberry bowl with its layers of toppings was translated into a design system, where each topping available on the menu was given a color. These colors, when randomly selected, create a pattern with millions of possibilities. Which means that an Oakberry ad will always be unique.
Banana & Cocoa Granola
Chestnut & Honey Granola
PB & Honey
Paçoca & Whey Protein
Millions of Better Choices went live for the first time during the Super Bowl 2021 on ESPN. The film brought Football players dancing to Oakberry's music and colors during the broadcast commercial brakes.