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The main goal of this campaign was to make Oakberry's brand communication uniform across all the 4 continents they are present in. Millions of Better Choices refers not only to the millions of possibilities to make your Oak bowl, but also the countless choices we make every day. We believe that a life of good choices is a better life.

Agency: We Are Bob

Client: Oakberry

Year: 2021

Campaign Film

The visual concept was created from Oakberry's own product. The unmistakable Oakberry bowl with its layers of toppings was translated into a design system, where each topping available on the menu was given a color. These colors, when randomly selected, create a pattern with millions of possibilities. Which means that an Oakberry ad will always be unique.

Banana

Coconut

Traditional Granola

Banana & Cocoa Granola

Chestnut & Honey Granola

Cashew Nut

Milk Flour

Honey

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Chia Puddin

Peanut

Oat

Nestlé Nido

Condensed Milk

PB & Honey

Strawberry

Paçoca

(Peanut Candy)

Paçoca & Whey Protein

Whey Protein

Almond Butter

Cashew Butter

Goji Berries

Blueberry

Chopped Nuts

OAK Açaí

Millions of Better Choices went live for the first time during the Super Bowl 2021 on ESPN. The film brought Football players dancing to Oakberry's music and colors during the broadcast commercial brakes.  

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